{"id":1938,"date":"2024-04-30T22:24:17","date_gmt":"2024-04-30T22:24:17","guid":{"rendered":"http:\/\/www.evopayments.mx\/blog\/?p=1938"},"modified":"2024-04-30T22:38:24","modified_gmt":"2024-04-30T22:38:24","slug":"que-es-google-my-business-y-por-que-para-una-pyme","status":"publish","type":"post","link":"https:\/\/www.evopayments.mx\/blog\/que-es-google-my-business-y-por-que-para-una-pyme\/","title":{"rendered":"\u00bfQu\u00e9 es Google My Business y por qu\u00e9 es indispensable para una Pyme?"},"content":{"rendered":"\n<p>Lo primero que suele hacer la gente antes de visitar un negocio es buscarlo en <a href=\"https:\/\/www.evopayments.mx\/blog\/como-crear-campanas-de-publicidad-en-google-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\u00bfC\u00f3mo crear campa\u00f1as de publicidad en Google Ads?\">Google<\/a> para conocer la direcci\u00f3n exacta y ver fotos, opiniones o rese\u00f1as de otras personas. <strong>Google My Business<\/strong> puede ser una excelente herramienta para mejorar esta experiencia, ya que le permite a los negocios crear y personalizar su perfil para ayudar a las personas a encontrar r\u00e1pidamente su establecimiento. Aqu\u00ed te compartimos algunas de las principales razones para crear tu <strong>perfil de negocio <\/strong>en Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ubicaci\u00f3n<\/strong><\/h2>\n\n\n\n<p><strong>Google My Business<\/strong> hace que <strong>ubicar tu <\/strong><a href=\"https:\/\/www.evopayments.mx\/blog\/estrategias-para-posicionar-tu-negocio-en-linea\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Estrategias para posicionar tu negocio en l\u00ednea\"><strong>negocio <\/strong><\/a><strong>sea m\u00e1s f\u00e1cil y r\u00e1pido<\/strong>, pues adem\u00e1s de mostrar la direcci\u00f3n de tu local por medio de Google Maps, <strong>muestra las mejores rutas para llegar a \u00e9l<\/strong>, ya sea que las personas vayan a pie, en bicicleta, coche o transporte p\u00fablico.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Calificaci\u00f3n<\/strong><\/h2>\n\n\n\n<p>Otra de las principales ventajas de crear tu <strong>perfil de negocio en Google<\/strong> es que <strong>le permite a las personas calificar su experiencia<\/strong> y dejar una calificaci\u00f3n de 0 a 5 estrellas. Mientras m\u00e1s personas te califiquen, <strong>mayor credibilidad adquiere tu negocio<\/strong> frente a clientes potenciales. Procura no preocuparte demasiado si tu calificaci\u00f3n es baja; en vez de desanimarte, aprov\u00e9chalo para mejorar la calidad de tus productos o servicios o la experiencia de compra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Rese\u00f1as<\/strong><\/h2>\n\n\n\n<p>Adem\u00e1s de la calificaci\u00f3n, tu <a href=\"https:\/\/www.evopayments.mx\/blog\/como-aprovechar-la-opinion-del-cliente-para-impulsar-tu-negocio\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\u00bfC\u00f3mo aprovechar la opini\u00f3n del cliente para impulsar tu negocio?\">clientela<\/a> tambi\u00e9n puede escribir una<strong> rese\u00f1a u opini\u00f3n sobre tu negocio<\/strong>, lo que tambi\u00e9n puedes aprovechar para mejorar aspectos espec\u00edficos que quiz\u00e1 no hab\u00edas notado. Por ejemplo, si hay comentarios que se quejan en el servicio al cliente, significa que tienes que poner m\u00e1s atenci\u00f3n en ese aspecto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Confiabilidad<\/strong><\/h2>\n\n\n\n<p>Cuando un cliente potencial busca tu negocio en Google o Google Maps, lo hace con la expectativa de encontrar <strong>informaci\u00f3n precisa y actualizada<\/strong>. Nada da tanta confianza como encontrar toda la informaci\u00f3n y datos del negocio en la ficha de negocio de <strong>Google My Business<\/strong> que contiene la informaci\u00f3n principal del negocio, como nombre, descripci\u00f3n, horarios y ubicaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Redes sociales<\/strong><\/h2>\n\n\n\n<p>La ficha de negocio de <strong>Google My Busines<\/strong>s tambi\u00e9n te permite incluir tu<strong>s <\/strong><a href=\"https:\/\/www.evopayments.mx\/blog\/la-interaccion-de-los-millennials-con-las-marcas-en-redes-sociales\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"La interacci\u00f3n de los millennials con las marcas en redes sociales\"><strong>redes sociales<\/strong><\/a>, como Facebook, Instagram, X, Youtube, TikTok, etc., as\u00ed como la direcci\u00f3n de tu p\u00e1gina web y tus n\u00fameros o correos de contacto, lo que facilita que m\u00e1s personas se conviertan en tus seguidoras y ayuda a fidelizar clientes.\u00a0<\/p>\n\n\n\n<p>FUENTES:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.shopify.com\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">https:\/\/www.shopify.com<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.inboundcycle.com\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">https:\/\/www.inboundcycle.com<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/es.semrush.com\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">https:\/\/es.semrush.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lo primero que suele hacer la gente antes de visitar un negocio es buscarlo en Google para conocer la direcci\u00f3n exacta y ver fotos, opiniones o rese\u00f1as de otras personas. Google My Business puede ser una excelente herramienta para mejorar esta experiencia, ya que le permite a los negocios crear y personalizar su perfil para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[1172,1778,1777,966,294,1639,25,887,1696],"class_list":["post-1938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administra-tu-negocio","tag-administra-tu-negocio","tag-conversiones","tag-ficha-de-google","tag-google","tag-negocios","tag-online","tag-pymes","tag-trafico","tag-visitas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es Google My Business y por qu\u00e9 es indispensable para una Pyme? - Evo blog<\/title>\n<meta name=\"description\" content=\"Permite a tus clientes encontrar tu negocio m\u00e1s f\u00e1cil y r\u00e1pido, calificarlo y dejar comentarios de su experiencia con Google My Business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evopayments.mx\/blog\/que-es-google-my-business-y-por-que-para-una-pyme\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es Google My Business y por qu\u00e9 es indispensable para una Pyme? 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