{"id":734,"date":"2020-09-02T17:48:38","date_gmt":"2020-09-02T17:48:38","guid":{"rendered":"https:\/\/evoblog.mx\/?p=734"},"modified":"2020-09-02T17:48:38","modified_gmt":"2020-09-02T17:48:38","slug":"que-es-inbound-marketing-y-por-que-implementarlo-en-tu-negocio","status":"publish","type":"post","link":"https:\/\/www.evopayments.mx\/blog\/que-es-inbound-marketing-y-por-que-implementarlo-en-tu-negocio\/","title":{"rendered":"Qu\u00e9 es inbound marketing y por qu\u00e9 implementarlo en tu negocio"},"content":{"rendered":"<p class=\"p1\">El inbound marketing consiste en <a href=\"https:\/\/evoblog.mx\/2020\/06\/30\/como-incrementar-tus-ventas-en-linea\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\u00bfC\u00f3mo incrementar tus ventas en l\u00ednea?\"><span class=\"s1\">atraer clientes<\/span><\/a> potenciales a trav\u00e9s de contenidos que resulten de su inter\u00e9s, de modo que ellos obtienen un beneficio y tu marca aumenta su valor. Esta t\u00e9cnica busca que el cliente se enganche a trav\u00e9s de contenido de calidad, como manuales, art\u00edculos, infograf\u00edas, videos, etc., y busque el servicio que tu negocio o Empresa ofrece.<\/p>\n<p class=\"p1\">Este modelo funciona con la implementaci\u00f3n de estrategias y acciones que acompa\u00f1an al usuario en su trayecto de decisi\u00f3n de compra a trav\u00e9s de cuatro pasos: atracci\u00f3n, conversi\u00f3n, educaci\u00f3n y cierre, y fidelizaci\u00f3n.<\/p>\n<h2 class=\"p3\">Atracci\u00f3n<\/h2>\n<p class=\"p1\">Diversas t\u00e9cnicas y herramientas como Search Engine Optimization (SEO), <a href=\"https:\/\/evoblog.mx\/2020\/06\/30\/como-manejar-el-marketing-de-tu-negocio-sin-presupuesto\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\" \u00bfC\u00f3mo manejar el marketing de tu negocio sin presupuesto?\"><span class=\"s1\">marketing <\/span><\/a>de contenidos, <a href=\"https:\/\/evoblog.mx\/2020\/08\/03\/como-explotar-las-redes-sociales-de-tu-negocio\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"C\u00f3mo explotar las redes sociales de tu negocio\"><span class=\"s1\">redes sociales<\/span><\/a>, etc., facilitan atraer a un p\u00fablico definido hacia tu p\u00e1gina web y tu negocio. El objetivo es que el clic hacia tu sitio signifique realmente una oportunidad de venta, pues si llegan a tu p\u00e1gina es porque el contenido que has desarrollado es de su inter\u00e9s y les aporta valor.<\/p>\n<p class=\"p1\">Para poder generar contenido que enganche a los usuarios, debes darle seguimiento a sus reacciones y necesidades.<\/p>\n<h2 class=\"p3\">Conversi\u00f3n<\/h2>\n<p class=\"p1\">El siguiente paso del inbound marketing implica transformar a los visitantes ocasionales en seguidores asiduos, que tras brindarte sus datos (correo electr\u00f3nico, tel\u00e9fono, etc.) en un formulario, pueden descargar materiales como: e-books, plantillas, manuales, webinars, infograf\u00edas, entre otros. Esto crea un beneficio mutuo: para tu Empresa, contar con los datos de contacto de potenciales clientes; para los seguidores, obtener informaci\u00f3n valiosa sobre su tema de inter\u00e9s.<\/p>\n<h2 class=\"p3\">Educaci\u00f3n y cierre<\/h2>\n<p class=\"p1\">Despu\u00e9s de lograr la conversi\u00f3n y enviar la informaci\u00f3n prometida, puedes dar seguimiento a los prospectos a trav\u00e9s de herramientas de automatizaci\u00f3n de marketing que te indicar\u00e1n en qu\u00e9 fase del proceso de compra se encuentran. El uso de este tipo de tecnolog\u00eda te permitir\u00e1 orientar de manera personalizada tu publicidad: tipo de contenido, ofertas, acciones seg\u00fan el avance del cliente en su decisi\u00f3n de compra, etc. Para esta etapa del inbound marketing, vale la pena generar materiales que hagan ver al posible cliente la importancia y urgencia de solucionar sus problemas o necesidades con tus productos o servicios, y para eso puedes brindarles contenidos sobre las soluciones que ofreces, sugerencias de uso o casos de \u00e9xito.<\/p>\n<h2 class=\"p3\">Fidelizaci\u00f3n<\/h2>\n<p class=\"p1\">Para cerrar el ciclo una vez realizada la venta, es necesario que tu negocio se comprometa a ofrecer un servicio post venta de calidad. Adem\u00e1s, es importante continuar ofreciendo informaci\u00f3n de utilidad y dejar abierto un canal de comunicaci\u00f3n para cualquier imprevisto o nueva necesidad.<\/p>\n<p class=\"p1\">Tambi\u00e9n es importante identificar y atender a aquellos seguidores que por temas econ\u00f3micos tal vez nunca compren, pero que siguen de cerca a tu marca, interact\u00faan con ella y le hacen difusi\u00f3n al hablar de ella.<\/p>\n<p class=\"p1\">FUENTE:<\/p>\n<p class=\"p4\"><span class=\"s2\"><a href=\"https:\/\/www.hubspot.es\/inbound-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.hubspot.es\/<\/a><\/span><\/p>\n<p class=\"p4\"><span class=\"s2\"><a href=\"https:\/\/www.inboundcycle.com\/inbound-marketing-que-es\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.inboundcycle.com\/<\/a><\/span><span class=\"s3\">\u00a0<\/span><\/p>\n<p class=\"p4\"><span class=\"s2\"><a href=\"https:\/\/www.rdstation.com\/mx\/blog\/inbound-marketing-agencia\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.rdstation.com\/mx\/<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El inbound marketing consiste en atraer clientes potenciales a trav\u00e9s de contenidos que resulten de su inter\u00e9s, de modo que ellos obtienen un beneficio y tu marca aumenta su valor. Esta t\u00e9cnica busca que el cliente se enganche a trav\u00e9s de contenido de calidad, como manuales, art\u00edculos, infograf\u00edas, videos, etc., y busque el servicio que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[638,93,639,640,641,113,642,643,644,645,646,137],"class_list":["post-734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crece-tu-negocio","tag-blog","tag-contenidos","tag-embudo-de-ventas","tag-estrategia-de-contenidos","tag-inbound-marketing-que-es","tag-marketing","tag-marketing-de-contenido","tag-marketing-en-redes-sociales","tag-modelo-de-compra","tag-modelo-de-decision-de-compra","tag-que-es-inbound-marketing","tag-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e9 es inbound marketing y por qu\u00e9 implementarlo en tu negocio - Evo blog<\/title>\n<meta name=\"description\" content=\"Te presentamos las etapas del inbound marketing, una estrategia para atraer clientes potenciales a trav\u00e9s de la creaci\u00f3n de contenidos de valor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evopayments.mx\/blog\/que-es-inbound-marketing-y-por-que-implementarlo-en-tu-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es inbound marketing y por qu\u00e9 implementarlo en tu negocio - Evo blog\" \/>\n<meta property=\"og:description\" content=\"Te presentamos las etapas del inbound marketing, una estrategia para atraer clientes potenciales a trav\u00e9s de la creaci\u00f3n de contenidos de valor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.evopayments.mx\/blog\/que-es-inbound-marketing-y-por-que-implementarlo-en-tu-negocio\/\" \/>\n<meta property=\"og:site_name\" content=\"Evo blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-02T17:48:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.evopayments.mx\/blog\/wp-content\/uploads\/2020\/09\/Art\u00a1culoInboundMarketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.evopayments.mx\/blog\/que-es-inbound-marketing-y-por-que-implementarlo-en-tu-negocio\/\",\"url\":\"https:\/\/www.evopayments.mx\/blog\/que-es-inbound-marketing-y-por-que-implementarlo-en-tu-negocio\/\",\"name\":\"Qu\u00e9 es inbound marketing y por qu\u00e9 implementarlo en tu negocio - Evo blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.evopayments.mx\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.evopayments.mx\/blog\/que-es-inbound-marketing-y-por-que-implementarlo-en-tu-negocio\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.evopayments.mx\/blog\/que-es-inbound-marketing-y-por-que-implementarlo-en-tu-negocio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evopayments.mx\/blog\/wp-content\/uploads\/2020\/09\/Art\u00a1culoInboundMarketing.jpg\",\"datePublished\":\"2020-09-02T17:48:38+00:00\",\"author\":{\"@id\":\"https:\/\/www.evopayments.mx\/blog\/#\/schema\/person\/b0b7b38b37d9e7e1e58134f8e7cc77c1\"},\"description\":\"Te presentamos las etapas del inbound marketing, una estrategia para atraer clientes potenciales a trav\u00e9s de la creaci\u00f3n de contenidos de valor.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.evopayments.mx\/blog\/que-es-inbound-marketing-y-por-que-implementarlo-en-tu-negocio\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.evopayments.mx\/blog\/que-es-inbound-marketing-y-por-que-implementarlo-en-tu-negocio\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.evopayments.mx\/blog\/que-es-inbound-marketing-y-por-que-implementarlo-en-tu-negocio\/#primaryimage\",\"url\":\"https:\/\/www.evopayments.mx\/blog\/wp-content\/uploads\/2020\/09\/Art\u00a1culoInboundMarketing.jpg\",\"contentUrl\":\"https:\/\/www.evopayments.mx\/blog\/wp-content\/uploads\/2020\/09\/Art\u00a1culoInboundMarketing.jpg\",\"width\":1200,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.evopayments.mx\/blog\/que-es-inbound-marketing-y-por-que-implementarlo-en-tu-negocio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/www.evopayments.mx\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qu\u00e9 es inbound marketing y por qu\u00e9 implementarlo en tu negocio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.evopayments.mx\/blog\/#website\",\"url\":\"https:\/\/www.evopayments.mx\/blog\/\",\"name\":\"Evo blog\",\"description\":\"Blog de Evo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.evopayments.mx\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.evopayments.mx\/blog\/#\/schema\/person\/b0b7b38b37d9e7e1e58134f8e7cc77c1\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.evopayments.mx\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1388b2298bb4652638bac108809c7e80b0660d2ab7cc93defd8333e761bc8484?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1388b2298bb4652638bac108809c7e80b0660d2ab7cc93defd8333e761bc8484?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/www.evopayments.mx\/blog\"],\"url\":\"https:\/\/www.evopayments.mx\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qu\u00e9 es inbound marketing y por qu\u00e9 implementarlo en tu negocio - Evo blog","description":"Te presentamos las etapas del inbound marketing, una estrategia para atraer clientes potenciales a trav\u00e9s de la creaci\u00f3n de contenidos de valor.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.evopayments.mx\/blog\/que-es-inbound-marketing-y-por-que-implementarlo-en-tu-negocio\/","og_locale":"es_MX","og_type":"article","og_title":"Qu\u00e9 es inbound marketing y por qu\u00e9 implementarlo en tu negocio - Evo blog","og_description":"Te presentamos las etapas del inbound marketing, una estrategia para atraer clientes potenciales a trav\u00e9s de la creaci\u00f3n de contenidos de valor.","og_url":"https:\/\/www.evopayments.mx\/blog\/que-es-inbound-marketing-y-por-que-implementarlo-en-tu-negocio\/","og_site_name":"Evo blog","article_published_time":"2020-09-02T17:48:38+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/www.evopayments.mx\/blog\/wp-content\/uploads\/2020\/09\/Art\u00a1culoInboundMarketing.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.evopayments.mx\/blog\/que-es-inbound-marketing-y-por-que-implementarlo-en-tu-negocio\/","url":"https:\/\/www.evopayments.mx\/blog\/que-es-inbound-marketing-y-por-que-implementarlo-en-tu-negocio\/","name":"Qu\u00e9 es inbound marketing y por qu\u00e9 implementarlo en tu negocio - Evo blog","isPartOf":{"@id":"https:\/\/www.evopayments.mx\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.evopayments.mx\/blog\/que-es-inbound-marketing-y-por-que-implementarlo-en-tu-negocio\/#primaryimage"},"image":{"@id":"https:\/\/www.evopayments.mx\/blog\/que-es-inbound-marketing-y-por-que-implementarlo-en-tu-negocio\/#primaryimage"},"thumbnailUrl":"https:\/\/www.evopayments.mx\/blog\/wp-content\/uploads\/2020\/09\/Art\u00a1culoInboundMarketing.jpg","datePublished":"2020-09-02T17:48:38+00:00","author":{"@id":"https:\/\/www.evopayments.mx\/blog\/#\/schema\/person\/b0b7b38b37d9e7e1e58134f8e7cc77c1"},"description":"Te presentamos las etapas del inbound marketing, una estrategia para atraer clientes potenciales a trav\u00e9s de la creaci\u00f3n de contenidos de valor.","breadcrumb":{"@id":"https:\/\/www.evopayments.mx\/blog\/que-es-inbound-marketing-y-por-que-implementarlo-en-tu-negocio\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.evopayments.mx\/blog\/que-es-inbound-marketing-y-por-que-implementarlo-en-tu-negocio\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.evopayments.mx\/blog\/que-es-inbound-marketing-y-por-que-implementarlo-en-tu-negocio\/#primaryimage","url":"https:\/\/www.evopayments.mx\/blog\/wp-content\/uploads\/2020\/09\/Art\u00a1culoInboundMarketing.jpg","contentUrl":"https:\/\/www.evopayments.mx\/blog\/wp-content\/uploads\/2020\/09\/Art\u00a1culoInboundMarketing.jpg","width":1200,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.evopayments.mx\/blog\/que-es-inbound-marketing-y-por-que-implementarlo-en-tu-negocio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.evopayments.mx\/blog\/"},{"@type":"ListItem","position":2,"name":"Qu\u00e9 es inbound marketing y por qu\u00e9 implementarlo en tu negocio"}]},{"@type":"WebSite","@id":"https:\/\/www.evopayments.mx\/blog\/#website","url":"https:\/\/www.evopayments.mx\/blog\/","name":"Evo blog","description":"Blog de Evo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.evopayments.mx\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.evopayments.mx\/blog\/#\/schema\/person\/b0b7b38b37d9e7e1e58134f8e7cc77c1","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.evopayments.mx\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1388b2298bb4652638bac108809c7e80b0660d2ab7cc93defd8333e761bc8484?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1388b2298bb4652638bac108809c7e80b0660d2ab7cc93defd8333e761bc8484?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/www.evopayments.mx\/blog"],"url":"https:\/\/www.evopayments.mx\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.evopayments.mx\/blog\/wp-json\/wp\/v2\/posts\/734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evopayments.mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evopayments.mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evopayments.mx\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evopayments.mx\/blog\/wp-json\/wp\/v2\/comments?post=734"}],"version-history":[{"count":0,"href":"https:\/\/www.evopayments.mx\/blog\/wp-json\/wp\/v2\/posts\/734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.evopayments.mx\/blog\/wp-json\/wp\/v2\/media\/729"}],"wp:attachment":[{"href":"https:\/\/www.evopayments.mx\/blog\/wp-json\/wp\/v2\/media?parent=734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evopayments.mx\/blog\/wp-json\/wp\/v2\/categories?post=734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evopayments.mx\/blog\/wp-json\/wp\/v2\/tags?post=734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}